SCALE16 IS THE TOP CONFERENCE ON DRIVING DIGITAL BRAND GROWTH WITH INTERNATIONAL TV, RADIO AND OUT-OF-HOME ADVERTISING.
More and more digital brands are on track to become the global powerhouse brands of the future. And as they grow internationally, they’re reaching the limits of reach and impact that online advertising can offer.
What’s happening now is a renaissance of traditional media. Advertising in the “real world” – in living rooms, on daily commutes and on the streets – is regaining relevance as online advertising becomes more interruptive and oversaturated.
This conference is about how to hack traditional media and scale internationally as a digital company. With data-driven strategies, and campaigns that grow the business as well as the brand.
For this conference I was concepting a brand identity for the location with new media and a focus on interactivity.